In the global logistics industry, quantities are often discussed in terms of shipping containers. The volume of a 20-foot container [about 39 m^3] is called a Twenty-foot Equivalent Unit, or TEU. A 40-foot container is two TEU's, or one FEU. And two 40-foot containers stuffed with Micralite Fastfold strollers is one NU, or Nirvana Unit.
Assuming each 100x40x40cm for each boxed stroller, that NU could disperse somewhere upwards of 750 Micralites across the country, enough to send dads and dads-to-be into an inquisitive frenzy when the rigs start showing up on the street.
I asked a friend at Micralite's new US distributor, euro-baby.us, what the deal was with Micralites, and he reports that the first two containers are nearly pre-sold out to current euro-baby dealers:
we should have them in the US by August 1st. They just passed all the ASTM standards, and are now ready to be shipped. We will be bringing them in 2 colors...black and red, initially.There's a big consumer campaign in mid-August [hmm, I wonder if they'll advertise on dadblogs...] so stay tuned, and check euro-baby.us for a dealer near you--or near a UPS truck, in the event you'll need to have one shipped to you.
Only current dealers (those retailers currently carrying euro-baby products, ie., The Red Castle Sport Carrier’Ä¶or the Geuther Family High Chair) will be receiving shipments of Micralites to sell from the first 2 containers. Most of the dealers listed on our website have already placed orders, and should have them as soon as they land and are distributed.
Be prepared for a bit of import sticker shock, though. While the complete Micralite with carrycot runs ¬£269 in the UK [vs the Bugaboo's ¬£500 UK price tag), the US number I remembered from JPMA for the Micralite started with a "6" or nearly a full Bugaboo Gecko Unit.