So as we already know, Mercedes has been giving mad incentives to move the R-Class, and even so, it's been falling short of original sales projections. Now it turns out they're refocusing their marketing efforts away from the original, intended target--coddled geriatric Boomers--and onto the one bright spot: young families.
Says one dealer of the up to $9,000 incentives--and the looming price cuts for the 2007 models--"The program has been good and aggressive. It's a tremendous family car that husbands aren't ashamed to drive." [emphasis added on the near-exact match to what our dealership guy told me when I first went for a test drive.]
While it's very generous of Mercedes to invite the kids-with-kids in their previously adults-only marketing table, it's too bad they didn't decide to offer a sweet, innovative car that was actually designed for young families in the first place... [cough B-Class, cough cough]