It's a sign of German VW execs still not getting the US market, a subversive sense of irony in the branding department, or an ostensibly impossible mind game that leads to enlightenment, take your pick. The name for the new deluxe trim package is the VW Passat "Individual."
There's chrome and special, enhanced "dark chrome,"; 18-inch painted/chromed wheels, and two-tone leather interior accents. But the main thing about the "Individual" is that everyone with an extra $1,500 is gonna get it.
[That said, I finally saw my first new Passat wagon yesterday, and it looks just fine. More Saab than Audi, though.]