When I first saw the ooba bassinet in the newest issue of Dwell [where it's one of the few surprises in their modernist kids furniture roundup], the website was still just one big "coming soon!" page. Well, a few days later, there's a functioning site, lots of photos, and hints of a multi-piece ooba Nest Collection to come.
Judging from the bassinet, anyway, ooba is the baby furniture the Eameses should have done. The designers--all first-time parents, of course--created a contemporary, minimalist piece out of Eames' favorite materials--molded plywood and chromed steel. It comes with a walnut of maple veneer frame and brushed cotton interior, a mattress, pad, and two fitted sheets. [Additional sheets are still "coming soon".]
Bringing such a piece into a modernist classic-filled home can sometimes be as tricky as introducing the baby to the cat; it's safer to keep them in separate rooms. But the ooba looks like it'd play very well with others. Except for the Seimi outfit--which suddenly looks pretty sedate--the ooba's main design competitor is probably the Bugaboo, which can serve as a convenient bassinet for the first few months [and which might absorb a chunk of the bassinet budget anyway.]
No word yet on any retail or online distribution besides ooba's own site, so it'll be interesting to see how the firsthand accounts come back.