Harper Collins has published Cashmere If You Can, a children's book about a Mongolian cashmere goat named Wawa Hohhot and his family who live on the roof of Saks Fifth Avenue. The book was created as a marketing tool, and will initially be sold only as part of the department store's holiday promotional campaign:
"There's no real sell in the book," [Terron Schaefer, Saks SVP of marketing and the co-"author" of the book,] said. "It's just about being happy with who you are."Wawa: where mooks from the Jersey Shore and jappy Pennheads from Scarsdale have been getting their donuts, smokes, and beer since 1964. I rest my case.
But the ultimate goal is, of course, all about marketing in some form. "If you can get into the lexicon of the public, I think we'll have accomplished something," he said. "Eloise at the Plaza; I rest my case."
The Goat at Saks and Other Marketing Tales [nyt]
Buy Cashmere if you can [afford it?] for $16.99 and a 15" toy cashmere goat for $195 at Saks [saks.com]