Harper Collins has published Cashmere If You Can, a children's book about a Mongolian cashmere goat named Wawa Hohhot and his family who live on the roof of Saks Fifth Avenue. The book was created as a marketing tool, and will initially be sold only as part of the department store's holiday promotional campaign:
"There's no real sell in the book," [Terron Schaefer, Saks SVP of marketing and the co-"author" of the book,] said. "It's just about being happy with who you are."Wawa: where mooks from the Jersey Shore and jappy Pennheads from Scarsdale have been getting their donuts, smokes, and beer since 1964. I rest my case.But the ultimate goal is, of course, all about marketing in some form. "If you can get into the lexicon of the public, I think we'll have accomplished something," he said. "Eloise at the Plaza; I rest my case."
Previously: Andre Balasz commissions a children's book to sell some SoHo condos
1 Comment
Did you HONESTLY type the words "jappy Pennheads"?
[yep, just had my 10th Wharton reunion this year. -ed.]
Leave a comment
Comments may be edited for typos and formatting, but that's about it.
Extremely negative comments may prompt an invitation to reconsider,
but the only candidates for immediate deletion are irrelevant, self-
promoting links and PR spam. Read details here.
Daddy Types will not disclose or sell your personal info. Thanks for weighing in!