This is the true story of 33 foreigners [Germans, mostly], picked to live in a house and have their lives taped, and find out what happens when people stop being polite and start getting REAL. The Real World!
Well, one thing that happens is your company loses $1.29 billion in a year in the North American market, and your previously fanatically loyal customers get outraged when their cars fall apart all the time, and dealers dick them around incessantly over warranty repairs.
In this special corporate edition of TRW, the team has been given a challenge, finding out what the US market wants from a car. And more specifically, from a German car whose initials are VW, "especially finding out what customer groups VW must target and what vehicle concept 'suits the North American market so that we can maximize our market effect.'" [What groups? young families, hello? Where's that microbus you killed last year, and the mini-SUV you're strangling in its crib?]
In a sign that Wolfsburg's well on their way to understanding the US market's they named the team...Moonraker, after the cheese cheese cheesiest Bond movie ever. (Well, except for that one with Christopher Walken and that screaming chick from Charlie's Angels.)
Moonraker group to help VW determine what U.S. customers want [autoweek, via the Jetta hataz at the NYT]