July 3, 2005

Old Man Ganked My Whip, Yo

This isn't news to anyone here, but it's interesting reading nonetheless. Turns out the Gen Y and Gen Whatever Ad Agencies Call 18-24 Year-Olds Now are Gen Poor, and so they're not rushing out to buy the Honda Elements and Scions and Matrices [?] carmakers had planned. Instead, those cars are being snapped up by older folks seeking practicality, a slight cool enhancement, or most likely, something that's easy to get in and out of with their lumbago's acting up. Median age for most of these alleged Gen Y cars is in the 40's.

What IS new is The Stodgy Index, which is published by CNW Marketing. It surveys what whips 16-24 year olds think are cool. [The kids call 'rides' 'whips' these days, I hear. Always with the lingo.]

So what's the takeaway here for new dads worried that they're now too stodgy for a Scion or an Element? Don't sweat it; you can only help lower the average age. Tell the Toyota marketing guy, "You're welcome."

The Car Is for Kids, but Gramps Is Driving [nyt, via several readers]
Previously: Badass Buddy Icons and the Honda Element [greg.org, from 2003, no less]
Scion xB: The 'B' is for Baby
Grandpa drives a Scion xB, and badass buddy icons. [Clearly, I'm getting old; I'm repeating myself.]

1 Comment

That's funny. When the Matrix came out in 2002, I was in the market for a new car and got one, knowing it would end up a family car soon enough. I noticed back then that most of the other people who had them were definitely not the "targer demographic."

Google DT


Contact DT

Daddy Types is published by Greg Allen with the help of readers like you.
Got tips, advice, questions, and suggestions? Send them to:
greg [at] daddytypes [dot] com

Join the [eventual] Daddy Types mailing list!


Archives

copyright

copyright 2014 daddy types, llc.
no unauthorized commercial reuse.
privacy and terms of use
published using movable type

advertisements