And if that weren't enough, Mediabistro's design blog, Unbeige, has also honored them for "Most Unintentionally Hilarious Accompanying Artwork".
Take the rest of the day off, Smartdesigners, you've earned it.
Vicks Digital Thermometer Family - Baby Rectal [idsa.org]
Tricycles and Transporters and Rectal Thermometers, Oh My! [unbeige]
That picture is great! What, did they throw the baby through the air with the rectal thermometer lodged in his poor little but to get that ethereal, floating rectal thermometer experience? Beautiful.