May 30, 2005

Stokke Xplory: The Movie

Everything but techno. Stokke's desire to question the conventional wisdom apparently extends to the soundtrack of its obligatory stroller demo video. While other high-tech stroller companies lay down slightly out of date techno music, Stokke uses just about everything but: moody piano solos, Pink Floyd-like funk, swing. All to get the point across that a new paradise awaits your child, and it's located just inches above his current, bottom-scraping stroller seat.

Stokke Xplory demo video [stokke.com]

1 Comment

in this case ... marketing=evil :)

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