Everything but techno. Stokke's desire to question the conventional wisdom apparently extends to the soundtrack of its obligatory stroller demo video. While other high-tech stroller companies lay down slightly out of date techno music, Stokke uses just about everything but: moody piano solos, Pink Floyd-like funk, swing. All to get the point across that a new paradise awaits your child, and it's located just inches above his current, bottom-scraping stroller seat.
Stokke Xplory demo video [stokke.com]
in this case ... marketing=evil :)