From this Edmunds.com review, the Scion xB sounds so perfectly suited for hauling around a baby and his gear, I wonder if new parents--not just new freshmen--aren't Toyota's secret target market:
One of our editors, who used the xB to take his wife and baby on a road trip, confirmed this. After stuffing baby gear, luggage for two adults and a "baby bouncer" in the cargo area, he used the rear-seat footwells to store more luggage and still had enough room for his wife to jump in the back to attend to the baby. He just felt weird about packing baby stuff in such a hip-looking vehicle.
And then, what if the name Scion was a stealth shoutout to Jay and Silent Bob fans, who'd be all calling their kids Scions 'n stuff because of the movie. [Dogma
, aka the last good Ben Affleck movie I can think of]
2005 Scion xB road test [edmunds.com]
Shout out to xB Owners with children [scionlife.com messageboards, via Sarah's comment below