With slogans like "I'm just here for the welfare checks" and "I started as an orgasm," (and those are the ones you can show Grandma) PottyMouth˘ (don't forget the "˘") is meant to be an in-your-face alternative to dressing your kid as your Mini-me, or in ubiquitous Gap clonewear.
It's supposed to be authentic punk-for-babies, but how you keep it out of the hands of poseurs and trailer trash is beyond me.
Or maybe I'm missing the point. One of the founders of PottyMouth˘, aself-consciously edgy ad agency guy in Venice, explained the company's market this way: "There is an equal number of people who find them entertaining, mostly males, and buy them for their expecting friends as jokes as their are people who take the effort to tell us how wrong we are. Even if babies could read, the truth is, nobody has to actually put them on their kids, they just have to buy them."