According to the t-shirt, Generation Z is defined as "n. 1. Offspring of Generation X and Y. 2. A group of individuals born after 2000 to 2025. 3. The most adapted and connected generation to recognize, reinvent and rule." OK...
I'd define it as "two more Gen X parents who were so dissatisfied by the hip baby gear offerings in LA they decided to start their own clothing line." That said, Generation Z is more than a couple of copywriters who decide to learn silkscreening on extended maternity leave.
Their awesome-looking "loungewear" for infants and toddlers is inspired by a classic SoCal icon: the surfer's wetsuit. While surfers strip off their wetsuits in the parking lot, this loungewear is meant to be worn all day--and night, too. It's for women who wear yoga pants and Juicy Couture everywhere, who question why they have to get their kid dressed in the morning. [Hey, as an aficionado of the conceptually similar "screenwriterwear," I can relate. Dude.]
Some jumpsuits even have authentic-looking [update: and functional!] little kneepads sewn in to protect your little crawler.
The loungewear is $54 for the kneepad suit, $52 for the full body, and $44 for the shortie. Order online at Generation Z Baby, or call them at 818-301-... waitaminnit, 818?? These chicks are from the Valley!