I have no category for this except Parent Company. Kidville has opened on the Upper East Side. The NY Times' verdict: finally, a place to park your stroller!
The real story: finally, a place to park your wife and child. [Or your nanny and child, once your wife's gotten her abs back and headed back to work.]
Instead of the very SoHo House-y buildup, Kidville doesn't sound any more exclusive than the gym. You get a basic membership with registration for any 4-month class, and there are dozens of classes all up and down the age range. [And yes, they're all mommy-this, or caregiver-that. It IS the Upper East Side...]
Obviously, I haven't been yet. But now that I know Kidville was founded by Shari Misher, a publicist with a hilarious cameo in the instant-classic New York Magazine cover story about a new generation of powergirl PR agencies taking over the city, I'm expecting large gift baskets and non-stop calls inviting me and a guest [or two, since the wife might like to come, too.]