Doing something I almost never do--read a parenting magazine, Child in this case--and I barely get past the table of contents before I regretted it.
There's a cutey cute cartoon advertisement for All laundry detergent where a guy is pulling a tiny little shirt out of the wash. My first thought was, "Hey, that's the same feeling I get when I do laundry: 'What the hell, My laundry used to be just socks, underwear, and jeans, and now can you believe it, I'm washing these teeny tiny clothes?'"
Then I read the caption: "Now your husband can get your clothes spring fresh while he shrinks them."
The campaign is new; All's parent company Unilever is burning $15-20 million to target who the industry calls, "the laundry involved," people who, "care about laundry, but don't see it as the be-all or end-all of life."
To which I say, "Nice manners, babe! Spring fresh laundry is a priority in my life."
[update from the 1/28 NYT: Men Are Becoming the Ad Target of the Gender Sneer]