Amy Sohn tries shooting fish in a barrel--how smug marrieds annoy their child-free friends--but all she hits is her reflection; her whole story's based on her self-absorbed extrapolation of a passing comment, "we've lapped you," made by a new mom/friend she ran into at a restaurant.
And meanwhile, if people are actually calling Young Urban Daddies "Yuddies," which I seriously doubt/pray to high heaven they're not, Sohn gets credit for being the word's first Google citation.
This kind of attempt at media branding-driven coinage should be strangled in its crib.
The Smug Marrieds' Club [NYMag]
Oh, that reminds me: a "daddy type" t-shirt would make a lovely holiday gift!