Patemm, Elizabeth Mitchell, and a post I'm working on right now... It's been staring me in the face for months: a lot of parents are so dissatisfied with the pregnancy/baby/kid industry, they feel compelled to do something about it.
You know the drill. "I wanted [check all that apply] clothes/furniture/toys/advice book/blanket/something to help me do [whatever], but everything I found was bland/crap/homogenous/cutesy/over-sentimenalized/outdated stereotype-reinforcing/shoddy/mass-produced/environmentally destructive/aesthetically offensive, so I decided to do it myself."
Daddy Types will highlight these solutions in a new category, Parent Company. Let me know what you think. [If you think it sucks, I'm sure there's a Gap Baby at a mall near you.]