March 8, 2012

I Have No Idea What To Expect From What To Expect

Good gravy, I've been at this thing for years now, and for the life of me, I can't figure out what the hell is going on in the trailer for What To Expect When You're Expecting: The Movie. A lot of people having babies, a lot of guys becoming dads, except for that one guy, Token Kidfree Guy, who's gonna get his comeuppance soon enough?

Also, J-Lo and Cam-Di and who, what? Chris Rock? And whatever, because Dudes Group? This is clearly just the guy-targeted trailer. It could have nothing. at. all. to do with the actual film, who knows?


Which, speaking of, did UPPAbaby pay cash money for product placement in this movie? And are we supposed to believe they all didn't go for the black graphite frame? I find that very implausible!

[AND INCORRECT! From the comments, we learn that they're Britax, not UppaBaby. That was not what I was expecting. But also they did pay.]

Even more implausible somehow than the idea of turning one of the most underminey, bullet pointy advice books around into a movie.

What To Expect When You Are Expecting: Dudes Group Trailer [wearemoviegeeks via dadcentric]
The Mean Girl Advice of What To Expect When You're Expecting [slate]


It's a safe bet that UPPABaby paid for that product placement. But at the same time the idea that a group of new parents all roll with the same stroller is hardly new. And in my neighborhood for the past year or two, having that stroller but an UPPABaby isn't to far fetched either. (3-5 years ago it would have been Bugaboo hands down.) And Chris Rock must not know that there's an UPPABaby doubles kit or he'd be carrying on about why the black man got a different stroller.

They did not pay for product placement. Yeah, Chris Rock should be rocking the rumble seat.

"And Chris Rock must not know that there's an UPPABaby doubles kit or he'd be carrying on about why the black man got a different stroller. "

#LLOL, +1

I'm gonna guess that they specifically did not want Bugaboos. Too much brand.

The stroller on the left looks like Cowmooflage, which is a Britax colourway, but Britax's website doesn't show a B-Ready in Cowmooflage. Hm.

PS - captcha + iPad autocorrect = fail.

None of those are by UPPAbaby! They're Britax (minus the double)

Britax paid for product placement -- that's why you're seeing B-Readys and the BOB. Look for marketing tie-ins in late April/early May.

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