February 7, 2012

Huh, The Disney Baby-Free World DOES End In 2012.

We interrupt this completely esoteric posting stream to bring you this important announcement:


I wanted to share some exciting news from Disney Baby as the brand announced its expansion into Mealtime, Bathtime, Nursery, and Apparel. From Simba in the Nursery to Nemo in the tub, the adorable all-new collections are organized around the key moments in mom and baby's day to make everyday moments even more magical.
Ha, yes, yes, here at Team Dad World Police we spotted the "mom and baby's day" thing, too. At the end of the day, Disney Baby is still a subsidiary of Disney Mom, which is in turn a subsidiary of Disney Consumer Products, and that's not going to change this year or next. But every Disney Media press image of actual babies includes a dad, though, so you know what, good for them.


Besides, who cares, when Disney Baby basically launches so much product, there's not a Babies R Us big enough to fit them all? Disney Babies R Us. Nemo faucet protectors. Mickey teething rings. 101 Onesies from the Aristocats alone.


Within a season, there will be so much Disney Baby merch in every nook and cranny of every kid shopping experience, it'll be impossible to remember or explain what the world was like in the era B.D.B.

The time when nobody had thought of putting a second row of snaps on the bodysuit crotch so you can use them another six weeks. When--uh, yeah, it's already starting to fog over.

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