You know what might turn BRIO's fortunes around? Bringing back this molded plywood rocking ox with the red horns and foot rests and the blue felt seat that they introduced in 1967. Seriously, stack those things like Pringles and ship 'em around the world.
Schaukelochse/ Rocking Ox/ Boeuf a Bascule, from Brio, published in Form Magazine 037, c.1967 [form.de]
