September 8, 2008

We Are The Mods! Spitfire Buggy Takes Off In Las Vegas


I'd planned to go to the ABC Kids Expo in Las Vegas for one day, yesterday, and then red eye it home in time for the kid's first full day of pre-school this morning. Instead, I spent Saturday with Hurricane Hanna, and yesterday opening press releases in my inbox.

Like this awesome notice from Maclaren, who have gone on a product-launching tear of late. As you know, England is on the metric system, so they weigh everyone with stones and launch their all-important commemorative strollers on the 70th anniversary of things not the 75th. Thus, we don't have to wait five more years for the Maclaren Spitfire Buggy. See, company founder Owen Maclaren helped design radiator seals for the Spitfire fighter plane, which went into service 70 years ago, Radiator seals, stroller from Quadrophenia, it seems like a straight line to me.


The Spitfire Buggy is wrapped in vintage military green, has a reversible--and removable camo/plaid seatliner, and in a masterstroke, sports the RAF's red, white and blue bull's eye on the canopy. And is that an anodized gold finish on that aluminum frame? All that's missing is a dozen rearview mirrors, and you'll be able to drive it over the heads of any rocker baby who dares to get in your way. Quadrophantastic.

It's not on the website yet, but the Maclaren Spitfire Buggy is supposed to be in stores now, at $350. Ouch. []


You are kidding about the British and the metric system, right? Right?

what? millistone, centistone, kilostone...

is this to coincide with the new Paul Weller album?

2009 IS the 20th anniversary of the breakup of Style Council...

The camo doesn't do it for me, would have been much cooler if it had the interior sky gray (like the Spitfire) with yellow piping on the canopy.

I find something a little disturbing about military themes on stuff for little kids. When reading Richard Scary's "Cars and Trucks and Things That Go" with my son, I try to move quickly past the military page. I get uncomfortable talking to a 2 year old about buses, sailboats and tractors and then moving on to tanks and bombers in the same sitting.

Don't get me wrong. I'm not a peace, love and flowers kind of guy and I'm not at all concerned about my son (and/or daughter) growing up and getting into GI Joe or Grand Theft Auto VIII, IX and X. I'm also not opposed to camo prints but for some reason, the inclusion of the RAF logo puts this one a bit over the top for me. I'm not sure where the line gets drawn here and my hypocrisy is probably pretty clear but I think we'll be steering clear of military themes for the kids for at least a couple more years. Am I crazy on this one? Any thoughts?

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