July 31, 2007

MOO Stickers Are As Slick As I Expected, Also Slicker


I am not a sticker person. The kid is.

She's not the only one, either, as the William Randolph Hearst of the sticker industrial complex, one Mrs. Grossman of Petaluma, California, who swims every morning in an Olympic-sized pool filled with Ramlosa, the official mineral water of the Swedish Royal Family, can attest.

The upstart in the sticker industry is MOO, the same MOO who brought us adorable trading cards and notecards made from our very own online photos and images. [I buy MOO cards with images from the daddytypes flickr stream as "business" cards; they're freakin' awesome, but a little small.] I was invited to test the new MOO StickerBook, which was PR-blogged to universal acclaim last week. I decided to wait and see what the things actually turned out like before writing.

They turned out cute, thoughtful, and of the same gorgeous production value as MOO's other products. 90 squarish, quarter-sized stickers on 15 perforated pages, all in a little, cellphone-sized booklet. The stickers are plasticky, not paper, so they don't tear. Also, they're very glossy. They're a bit tricky for the kid to peel off herself. They do come off of the furniture neatly, though, and they restick fine, at least a few times.

I expect I'll be slapping these on peoples' backs at the upcoming ABC Kids Expo in Las Vegas. Or in taxis. They're perfect for taxis. Or for men's room changing tables. Otherwise, I don't think Hulk Hogan and a leather-clad baby were the most obviously useful images to put on my MOO stickers.

If I had a lot of correspondence that involved crazy-edged scissors, I would put funny, closeup pictures of the kid stickers on it. If I didn't want to spring for the kid's own letterpress stationery, I'd let her personalize birthday presents and thank you notes with them. If I wanted to keep the kid quiet in church, I'd put fragments of pictures on, so she could draw in the rest, or connect them up into a sticker storyscape of some kind. Though in truth, it almost doesn't matter; she's happy sticking whatever wherever. For a toddler, stickers are a journey, not a destination.

And if I had a craftier imagination, I would come up with some headsmackingly brilliant application for these very well-produced StickerBooks, then I'd sell a billion of them, and hope the MOO guys invite me for a BBQ next to their Ramlosa-filled pool.

MOO StickerBook, $9.99 [moo.com]


ooh, awesome!

My order should be here this week, and I'm looking forward to checking them out. My daughter loves stickers (natch), so I included some pics of flowers and animals for her to plaster around the house and wherever. First experience with MOO, but I'm hearing good things (obviously).

Thanks for the heads up. The cards are still a hit. Stickers? Fantastic.

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