February 18, 2006

Goodnight, Cheerios?

From that first, tentative moment when the kid tried to pick one up, I wondered what kids ate before there was Cheerios. It's the archetypal first finger food, after all, and it seems somehow indispensible.

Of course, it's not, and it's not. Japanese kids eat rice of increasing solidity. And even though Cheerios had been around for two years when the book was published in 1947, I'd bet most kids were still saying goodnight AND good morning to mush, just as they had been for decades.

In the NYT Magazine, Rob Walker looks at the phenomenon of brands that inspire super-loyalty, like Cheerios. It turns out Cheerios are a mother's love. Which'd bug, except that a daddy's love is Lucky Charms.

The Story of O's [nytmag]
Come on, everybody's doing it: Cheerios For New Parents [cheerios.com]
Totally unrelated, but fascinating: How many Cheerios are in that box? [cockeyed.com]

1 Comment

ehh... my kid must be one of the few who HATE Cheerios, we've tried all kinds and he won't eat them. He likes other cereals just fine, go figure. And he LOVES regular cooked rice, and/or barley. Maybe he's a little Japanese, or just old-fashioned.

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