ZOMG, The Real Tooth Fairy©
"With a target audience of 10 million US girls ages 6-10, who lose 20 teeth, that translates to 200 million Tooth Fairy Moments! And Biology guarantees that will never stop."
I love that when the Licensing Fairy Godmother delivers this line, there are actually multiple cash register sounds, the likes of which have not been heard in the wild in two generations, in the background.
It's embarrassing that someone once associated with Disney, who practically grew up in the shade of the still-developing breasts of Disney Princesses, who should know effective childhood commercial exploitation inside and out, would be behind such a horribly conceived and executed concept pitch.
You'd think there hadn't just been a Major Tooth Fairy Motion Picture Event Starring The Rock the year before:
The Real Tooth Fairies © 2011 Royal Council of the Real Fairyland, LLC. All rights reserved. [therealtoothfairies.com via the campaign for commercial-free childhood, huge thanks to the awl]