Honestly, given those parents and their perspective on human existence, I think North West is just about the most brilliant hashtag keyword Google search-thwarting baby name in the history of the Celebrity Infotainment Industrial Complex.
Think about it: she's completely and utterly invisible on her own, only findable when one of the other of her parents' names are attached. It's a form of branding immortality that rivals the George Foreman franchise.
