May 16, 2013


Ogilvy Brasil is bringing the cutting edge of first world diapering technology home with this Huggies concept whereby a robotic urine sensor sends an alert to your iPhone when your kid needs a change.

It's called Tweet Pee, which means no one's told them about Elimination Communication OR Twitter.

Huggies TweetPee [youtube via likecool, thanks dt reader rolf]

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