February 10, 2011

Some Gold-Plated Baby Gear Company Launches Wheatpaste Campaign

14th_st_babygear_art_ny1.jpg
Army of 1yo? image via NY1
So someone hacked an 18-year-old public art installation in a subway tunnel, and replaced a photo of gold-plated subway worker tools with a photo of gold-plated diapers, Onesies and booties. And it took weeks for anyone to notice, and the artist/culprit is still unknown?

Why can't this be the guerrilla marketing campaign of an awesome, new baby gear line? I could blog about this stuff all day and night!

Oh, why can't I blog about ad-happy but boring things? My kids will end up with barely enough tuition money for state schools.

Subway Art Cover-Up Becomes Underground Mystery [ny1.com via @newyorkology]

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