My theory is that Life Maple & Brown Sugar cereal is actually designed to produce the smell of maple syrup, not the taste.
But according to some olfactoryologists or whatever, women have a more highly developed sense of smell so they can sniff out better mates.
I don't know anything about that, but I *do* know that even if I give K2 Life cereal for breakfast, the wife can pick the kid up when she comes home, and go, "Did you feed her Life again?"
Just sayin'.