From a Salon.com article about NY Times consumption reporter Rob Walker's new book, Buying In: The Secret Dialogue Between What We Buy and Who We Are:
"The only thing less plausible than paying a premium for high-design dish liquid simply because you want to clean dishes," Walker writes, "is to do so because you think that any more than a tiny handful of people will ever see, notice and be impressed by the bottle." The people who buy Method like the way it looks (or, in my case, the way it smells), but whatever statement the product makes about their taste or affluence is mainly intended for the purchasers themselves.
And the statement the new Method Kid apple-scented shampoo makes is, "I just wish Mr. Bubble would call. Why doesn't he call?"
squeaky green kids 3-in-1 shampoo from method, $7 [methodhome]