When you're a hammer, everything looks like a nail. And when you're an Irwin, everything looks like an awareness-building merchandising opportunity, I guess.

Eight-year-old Bindi Irwin, who grew up on camera the family's televised zoo/set, mourns her late father the only way she knows how: by finishing and releasing the kid's fitness DVD she shot with her dad; launching a collection of Bindi's Friends plush toy animals ["We (aka Wild Republic Toys) are working to represent the excitement and passion that Steve brought to children’s education and environmental awareness through products that reflect that same fun and excitement."]; inking a deal with Discovery Kids and Animal Planet for 26 episodes of Bindi Jungle Girl; and performing a new track from her eco-conscious white girl rap album on the Today Show. [via jezebel]