September 12, 2006

Time Warner Sells Out; Token Dadblogger Keeps It Real

Gawker has the all-employee email announcement that Time, Inc. is selling off a bunch of their "niche" magazine titles, and by "niche," they mean magazines with a rate base of 2.2 million or less:

The Parenting Group is also for sale. These assets include:
Parenting
Babytalk
Parenting.com

In all there are 18 print titles for sale. 440 employees work at the
Time4 Media titles involved and another 120 work at The Parenting
Group.

So does that mean that Parenting's 6-week-old blog was launched in order to pretty up the deal, maybe by adding a lone, token dad to the mix?

Parenting: "what really matters to moms"
Babytalk: "straight talk for new moms"
The Parenting Post: "where moms and dads [or just one dad] get real"

Time4Bloodletting... [gawker]
Daddy Daze [dave.typepad.com]

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