August 17, 2006

BRIO Gets A Little PlaySammy On Us

For their slick, modernist updates on some of their classic toys, Swedish toymaker Brio seems to have dipped its paintbrush into rival Swedish toymaker PlaySam's pot. Check out these sweet new building blocks and this shape sorting box, for example:

new_brio_blocks.jpg

Or it could be my imagination. It's not like they're making streamlined little race cars with featureless people driving them or anything...
brio_f1_cars.jpg
[thanks to jan from kidsrepublic]

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