That old adage about the ones you date and the ones you marry may get reworked into "the ones you hook up with online and the ones you have kids with." At least that's what Nerve.com kingpin Rufus Griscom is apparently thinking. WWD is reporting he's contemplating a spinoff of the sex site for "urban parents" which "is likely to compete with Urbanbaby.com."
Meanwhile, the new moms on the Urbanbaby message boards are contemplating a spinoff private detective agency which is likely to root out their philandering I-banker husbands' Nerve.com profiles.
Lotta Nerve [wwd via mediabistro daily]
