Heffernan plops down [sic] with the target demo, a 7-month-old baby, to actually watch the thing, and finds it...well, not that bad. Turns out the real target audience is as much parents as kids. And yet, as Muppet babies and their caregivers model good, interactive behavior, Heffernan notices that none of them has a TV in the house.
Verdict: Oh, I don't know; just decide for yourself.
The Evil Screen's Plot to Take Over the 2-and-Under World [nyt]
if you want. Or if you must: Buy Sesame Beginnings are at Amazon [amazon.com]
PS The kid's fine. He ignored the show, but grabbed the remote and started chewing on it.
