According to the Census Bureau's best calculations, the 300 millionth American will probably be born in October in the southwest to an Anglo or Hispanic family. Magazines and marketers and TV talk shows are expected to get all excited about it, the way Life Magazine did in 1967 for the 200 milionth American. Of course, it turns out the Bureau admitted they'd undercounted and were probably too years late already, plus, they slowed down the countdown clock so that LBJ could make it to the press conference.
The Times puts it all in perspective, though: "The clock is, itself, a contrivance, of course, but no more so than other pretexts for a wintertime sexual encounter."
Come October, Baby Will Make 300 Million or So [nyt via tmn]