"Ontour, the Storybook-based t-shirt line out of Holland..."
Aha. Turns out this season's story--which informs all the t-shirt designs--is about a girl who eats so much pudding, she becomes a jellyfish. Last season was the Bremen Musicians as balloon animals on each other's backs. Naturally.
Unfortunately for the kids, when it comes to whimsical storybook-based companies, grownups have all the fun--and all the sizes.