"It" being a reality show about men competing to be some random woman's sperm donor. This time, it's a Dutch TV channel, and it's being called the Spermshow. [Actually, they're calling it the Spermashow, but hey.]
If it sounds familiar, it should. It's a show they've been pitching since 2001. Last year they tried the UK, but had no takers. Google has mentions of failed attempts in Denmark and Germany as well.
I hope they've had their cameras rolling. A hapless bunch of skeevy reality TV producers roaming Europe for four years, begging unsuccessfully for a handjob? Now that's quality entertainment.
Dutch channel plans sperm donor search show [abc.com.au, via bb]