Since 2002, Jeep's Consumer Products division has been licensing a growing assortment of reasonably cool, reasonably priced baby gear. The links below are to Baby Age, but Jeep stuff is in stores, too.
Kolcraft makes a Jeep Liberty Limited Urban Terrain Stroller and a Jeep Sahara portable crib.
Meanwhile, there are Jeep Liberty diaper bags in mini and regular sizes (above), from Baby Boom.
When you see the Jeep Liberty Renegade All Terrain Walker, the company's strategy starts to gel. This is the SUV equivalent of a Hamburglar high chair: hook 'em while they're young.
An article on Jeep Juvenile Products, from trade pub Kids Today.
