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September 6, 2006

Character Licensing Goes End-to-End

snow_white_apple_disney.jpg

Cartoon characters owned by giant media conglomerates: they're not just for diapers anymore:

Among the other arrivals to the produce aisle [besides "peaches with Daisy Duck and Goofy stickers, and table grapes packaged in Mickey and Minnie Mouse boxes. Organic apples with Winnie the Pooh -- the mascot for Disney Garden organic selections"] are Nickelodeon's SpongeBob SquarePants spinach and Dora the Explorer oranges. There are also Tweety Bird grapes and Tasmanian Devil apples...
SpongeBob comes to your veggie aisle [cnn via tmn]

posted by greg at September 6, 2006 10:38 AM | add to del.icio.us

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