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April 30, 2007

Gnagno And The Organs: Plush Rip-Outtable Guts Included


If the kid's old enough to handle the name of the flower in the last post [bleeding heart, thanks dt reader christine -ed.], she's old enough to play with a plush toy that allows you to rip out its internal plush organs and pound them with a toy hammer.

Gnagno And The Organs is an Italian indie plush toy from Punc Productions, whose brain, lungs, heart, liver, and intestines all come out of his little plush monster body. If his organs are intact, he stands about 30cm tall; gutted, he's a tender, flat, Gnagno filet.

Gnagno has many possible play scenarios, including: teaching your kid how to prepare meat and fish that you catch. You could play a less-electrified version of the Milton Bradley game, Operation. Or you can re-enact a scene from the kid's no-doubt favorite movie, the classic larva-in-dude's-stomach scene from Alien. Or use Gnagno to explain what'll happen in your liver transplant; whether you explain the why, too, that you only started drinking so much after she was born, so in a way, honey, it's your fault, is up to you.

Gnagno is EUR45 online, plus shipping, and if you're going to buy it, I'd definitely go the online route. Gnagno is to indie toy boutiques what Nabakov is to used book stores: an automatic chance for the clerk to correct your pronunciation and call you yuppie poseur scum.

Gnagno And The Organs, EUR45 [gnagno.com via toysblog.it]

posted April 30, 2007 1:43 PM | add to del.icio.us | digg this


Rumpus Toys of Manhattan (now out of business) made a toy in the late 90s called "Gus Gutz". It was a soft-sculpture (not plush) "guy", whose soft internal organs could be removed through his mouth. We have one in my kids' pile of stuffed animals, as I actually programmed the short-lived Gus Gutz shockwave video game for the Rumpus web site back around 1998. They had a lot of pretty fun and wacky other toys, including "Hairball Harry" (a cat similar to Gus Gutz, with removable hairballs, fish skeletons, mice, etc.) and "Wake Me Up Willy" (ummmm... a soft alarm clock for kids...) A couple of interesting things to note about Rumpus - for a while they tried pretty hard to create a kids' game/entertainment portal, and they also tried to sell their toys mostly over the Web, and avoid the toy store distribution racket, a little before the world was ready for that sort of thing. You can turn up lots of old articles about them and their founder, Larry Schwartz, online. (Alas, I couldn't find an image of Gus...)

[very interesting. sounds like a good post. -ed.]

posted by: chrisboy at May 1, 2007 4:18 PM
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