June 5, 2016



In the spring 22-yo Brooklyn fashion geek Davil Tran made a splash with his VETEMEMES raincoat, a parody of the ridic Parisian street-inspired clothing collective Vetements. And it did not take him long to start monetizing his critique.

The Vetements runway original of this embroidered baseball cap said, Big Daddy, but I am all in on the awesome VETEMEMES version, which just says Dad. Because it doesn't look like it'll ship before Father's Day and so will make a terrible gift, I pre-ordered one for myself.

VETEMEMES Dad Cap, $45 pre-order for late June/July delivery [vetememes.com]
Vetements Won't Be Pouring Cold Water on Parody Raincoat [nytimes]

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