April 25, 2011

DT Mommy Mailbag: Mommyjuice Edition

Oh, I've had this one decanting in my browser tabs for a special occasion, like DT's trademarked [uh] examination of Mommy Marketing Madness, the DT Mommy Mailbag. A winery in San Francisco has filed a trademark infringement lawsuit against a competitor in the Mom wine market:

In the suit, filed on Monday, California-based winery Clos Lachance Wines asked the court to declare that its "Mommyjuice" does not violate the trademark of "Mommy's Time Out," which is marketed by a New Jersey distributor.
This is one of those cases where I will not be complaining that they're not doing a similar campaign targeting dads.

Wine for "mommy" sets off trademark fight [reuters]
Related: fashionable WASPs drinking their way through playdates

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