March 23, 2010

PR-my Of One: The Mamas & Papas Urbo Assault Vehicle


Here is the new Mamas & Papas Urbo stroller, a shiny all-you-mini-um travel system that is just a couple of machine gun turrets shy of Shi Jinsong's Na Zha Strollers Of Mayhem.

Here is a commercial for the new Mamas & Papas Urbo stroller. In the longstanding tradition of the genre, it is rather insane.

update: Oh no, the M&P PRs have closed their YouTube account. Fortunately, someone has reloaded the video:

I'm surprised Bugaboo was able to register a trademark on what is clearly a universal phenomenon among stroller promoters.


Urbo - ready for an urban adventure! [ via dt reader ingrid]
naked Quebecois acrobats not included: Mamas & Papas Urbo, £295, for April delivery []


Looks heavy and in its folded state still quite large vis a vis a MacLaren.

Christopher, who like his son's Spitfire MacLaren.

What a useless video. I was trying to find out about this stroller and I can't get any information on it. It's too dark to see the stroller well in the video and the way it does rapid close ups makes it impossible to know what you're looking at. My take away from the video is that this is a stroller for people who have yet to have their kid and are still worried about what they're going to look like pushing the stroller. Other than it looks kind of cool but also very hard, mechanical, and sterile; I got nothing from this.

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