September 10, 2009

Strolle(RED): Bugaboo Joins Onto Project (RED)

Bugaboo announced yesterday that the company is joining Project (RED), the big save-a-life-through-shopping program whereby companies create campaigns and products to raise money and awareness for the fight against HIV/AIDS and other global health crises.

To their credit, Bugaboo is actually the first (RED) participant company to pledge a portion of its total revenues [1%] to The Global Fund to Fight AIDS, Tuberculosis & Malaria.

So if you want to make sure your $10 goes to support health programs for women and children in a half dozen developing African nations, you should wait and buy your Bugaboo products after October 1st.

And just in case you're wondering what else you can do, Bugaboo helpfully suggests buying something nice from the (RED) Special Collection, several pieces of which appear to have an awareness-enhancing slogan of some kind on the canopy.

I'd train my expertly drawn magnifying glass on them in the tiny press release photo [below], but I was too busy trying to get a closer look at the "unique black matte frame" on that denim (RED) Cameleon.


"Bugaboo Announces Partnership with (RED)" [bugaboo press release]


Alternatively, one could buy a used Graco MetroLite for $50 and donate $950 to charity.

Or purchase a new Britax Chaperone for $300, with $700 remaining for charity.

"unique black matte frame", reminds me of the ebay guy selling powder coated frames...

Wow, I'm bowled over by Bugaboo's generosity! Not only do you get to donate a few bucks to charity, but you get to walk around with a swanky stroller to prove it.

Technically, they do the donating. You just get the warm feeling in your heart--and the stroller, of course.

I managed to get a picture of that black frame and red brake handle yesterday at ABC. The (RED) branding was surprisingly low key I thought. I'm back this year blogging ABC for Babble. I wasn't really into the black denim, but the black chassis was pretty cool.

Post with pictures

Do they make no effort to make these “designer prams” look good?

I could do a better job than that.

Can you get just the bee canopy or do you have to buy the whole stroller from neiman marcus?

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