August 24, 2009

DT Monday Mommy Mailbag

It's been a while since I've dumped a mess of mommy marketing material on here. At first, I thought I was in trouble because I wasn't getting as many tone-deaf, gender-ridiculous press releases; what would I mock on the blog? But you know what, the fewer the better. If the Mailbag keeps one publicist from sending me one pitch about fitting into my skinny jeans again, it's a success:

  • Moms On The Move is a syndicated TV celebration of Moms who do and inspire, shot before a live audience in QVC studios. "The Power to Do and Inspire, Moms Raise the World, Moms the Move, Supermoms, Mom Space, and the Moms on the Move Song are trademarks or registered trademarks of Moms on the Move. All rights reserved." [hah, via dt reader dt]

  • Mom's Homeroom on MSN is basically four moms with makeovers pretending they're on The View. They talk about kids in school, total momstuff, but it's all edited to hell, two minutes of 10-second bulletpoints because, well, you know how chatty moms get. It's "brought to you by Kellogg's Frosted Mini-Wheats." [msn, watch out, autoplaying video]

Whoops, here's one I've been hoarding:

Hi Greg,

Recently, celeb mom Ricki Lake and Abby Epstein launched an exclusive celebrity webisode series where celebrity moms - starting with Cindy Crawford -- share personal birth stories through a four-part series. The network,, features exclusive clips, online chats, and never before seen interviews from celebrities. Cindy's birth story began the series on July 8th and is culminating with an online chat with Cindy herself answering people's questions until tomorrow, July 31st.

If you click over before August 31st, maybe you can still catch Melissa Joan Hart chat about the Ring of Fire.

Hi, Greg -

As a parent, you need to know it all - product recalls, shopping deals, new recipes, neighborhood crime, local activities, (and maybe a little celeb gossip) - but even Super Mom doesn't have enough time to constantly search the Web for the latest updates in all of these areas.

Trackle ( is here to help! A free service that acts like a standing search engine, Trackle is a user-friendly site that searches the Internet for you, updating you on the news and events you want to know about. Unlike similar services, such as Google Alerts...

Nice, but Supermom is claimed as a registered trademark of Moms On The Move and Swain Entertainment, Inc. Except that it isn't.

1 Comment

The Trademark site times out, but Supermom is a...

series of non-fiction books in the field of motherhood, work and family; and calendars

(REGISTRANT) Sourcebooks, Inc. CORPORATION ILLINOIS Suite 139 1935 Brookdale Road Naperville ILLINOIS 60563

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