February 14, 2007

Leggo My Lego!


The kid doesn't know what a Lego is, but, thanks to Kellogg's™ Lego® Fruit Flavored Snacks, she can learn a valuable lesson: Legos are for putting in your mouth! Also, they're an important source of vitamin C, almost as important, in fact, as a 4-ounce glass of orange juice.

Kellogg's™ Lego® Fruit Flavored Snacks [kelloggs.com via gizmodo]

I don't know if there's a Gummi filter on Photoshop, but if you're computer-illiterate, you can always mold something out of Jell-O® brand gelatin and snap a picture.

Send in your best efforts, contest ends Feb. 28. Extra points for dangerously dumb co-branding. Keep it relatively family-friendly and kid-centric. Winners will get something desirable and unique, if not quite on the level of the Gummi Venus diMilo. Stay tuned.


Great idea. Here's another one: Nail shaped fruit snacks.

The kid doesn't know what a lego is? How is that possible?

[because we don't have any because they're a choke hazard? I mean, she watches video all the time of our friend's artwork made of 3 tons of Lego bricks in Tirana, Albania, but they're all white. -ed.]

ahh... so does that mean she is also unaware of duplos and quatros? i guess i've always used "lego" as a shorthand for all products made by lego. but, i digress.

My wife demands that I enter, so I can hone my crappy-leet Photoshop skillz. Also, I love inappropriate food. Can we enter more than once?

I love that episode of the Simpsons.

Choke hazard? Live a little: Buy the poor, deprived child some Duplo.

A little late on this one, but my daughter loves eating her Kelloggs lego-branded eggos.

Whatever happened to this contest?

Ha ha.

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