February 3, 2012

Blue Ivy's Got 99 Problems, But A Drawn Out Trademark Application Process Ain't One

From TESS, the US Patent and Trademark Office's Trademark Electronic Search System:

Word Mark BLUE IVY CARTER

Goods and Services IC 003. US 001 004 006 050 051 052. G & S: Fragrances, cosmetics, skin care products, namely, non-medicated skin care preparations, non-medicated skin care creams and lotions, namely, body cream, hand cream, skin lotion, body lotions, skin moisturizers, skin emollient, skin cleansing creams, skin cleansing lotions, all for adults and infants; hair care products, namely, non-medicated hair care preparations, non-medicated hair gel, shampoo, conditioner, hair mousse, hair oils, hair pomades, hair spray

IC 006. US 002 012 013 014 023 025 050. G & S: Metal key chains and metal key rings

IC 009. US 021 023 026 036 038. G & S: DVDs, CDs, and audio and visual sound recordings featuring musical performances; musical sound recordings; computer application software for mobile phones, portable media players, and handheld computers for use in downloading music, ring tones and video games; handheld and mobile digital electronic devices, namely, tablet PCs, cellular phones, laptops, portable media players, handheld computers; cases and covers for mobile phones and mobile digital electronic devices, namely, laptops, cell phones, radio pagers, mobile computers; downloadable web-based application software in the nature of a mobile application downloadable to handheld and mobile digital electronic devices for use in downloading music, ring tones and video games; decorative magnets, eyewear, eyeglass cases; computer bags; graduated glassware; hair accessories, namely, electric hair-curlers

IC 012. US 019 021 023 031 035 044. G & S: Baby carriages, baby strollers

IC 014. US 002 027 028 050. G & S: Key chains and key rings of precious metal; fine and costume jewelry, clocks and watches

IC 016. US 002 005 022 023 029 037 038 050. G & S: Books in the field of music, motion pictures, musical performers; photographs; posters; baby books; stickers; print materials, namely, art prints, color prints, concert programs, calendars, pens, post cards; gift bags; paper flags; trading cards; paper baby bibs

IC 018. US 001 002 003 022 041. G & S: Bags, namely, tote bags, beach bags, handbags, diaper bags, baby carriers worn on the body, pouch baby carriers, luggage; small leather goods, namely, leather cases, leather bags and wallets, leather purses, leather billfolds, leather key chains, leather key cases

IC 020. US 002 013 022 025 032 050. G & S: Plastic key chains and plastic key rings; small leather goods, namely, leather picture frames, leather key fobs, and leather key holders; plastic flags; vinyl banners, baby bouncers, baby changing mats, baby changing tables, high chairs for babies, playpens for babies

IC 021. US 002 013 023 029 030 033 040 050. G & S: Mugs; beverage glassware; plastic water bottles sold empty; hair accessories, namely, hair combs; baby bathtubs; drinking cups for babies

IC 024. US 042 050. G & S: Banners of cloth, nylon; flags, namely, cloth flags, nylon flags; towels; baby bedding, namely, bundle bags, swaddling blankets, crib bumpers, fitted crib sheets, crib skirts, crib blankets; baby blankets

IC 025. US 022 039. G & S: Clothing for adults, infants and toddlers, namely, shoes, shirts, pants, dresses, vest, undergarments, coats, jackets, shorts, sweatshirts, sweatpants, sweaters, blouses; clothing accessories, namely, belts, scarves, socks, gloves, earmuffs, hats, caps, tights, stockings, pantyhose, baby layettes for clothing, plastic baby bibs; footwear, headwear

IC 026. US 037 039 040 042 050. G & S: Hair accessories, namely, hair ties, hair scrunchies, barrettes, hair bands, hair bows, hair clips, hair pins, hair ribbons, ponytail holders; novelty button

IC 028. US 022 023 038 050. G & S: Playing cards, balls, namely, basketballs, baseballs, footballs, kick balls, rubber balls, beach balls, golf balls, hand balls, tennis balls, racquet balls, soccer balls, sport balls; dolls, baby multiple activity toys, baby rattles, baby teething rings, baby swings

IC 035. US 100 101 102. G & S: Product merchandising; online retail store services featuring music, musical recordings, motion pictures, clothing and accessories, novelty items; Entertainment marketing services, namely, marketing, promotion and advertising for recording and performing artists

IC 041. US 100 101 107. G & S: Entertainment services, namely, providing online video games, dance events by a recording artist, multimedia production services; Entertainment services in the nature of live musical performances; production of motion picture films, fan clubs
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 85526099
Filing Date January 26, 2012
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) BGK Trademark Holdings, LLC LIMITED LIABILITY COMPANY DELAWARE c/o Reed Smith LLP 599 Lexington Avenue New York NEW YORK 10022
Attorney of Record Meredith D. Pikser
Type of Mark TRADEMARK. SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE

[via wash post]
Related: Nanolaw with daughter

6 Comments

I hate people.

yes. though since posting this, I've wondered about the possibility, at least, that it's reactive or defensive, that after someone else tried to trademark their kid's name and pitch them on some baby clothing, they locked everything up themselves.

Ha, I'm going to make a killing on Blue Ivy cookware, power tools, and farm implements, but hair accessories are flat out.

Blue Ivy got 99 trademark product categories, but farm implements ain't one.

This is why I never post about these people; because I only have one joke.

I feel like if your generous speculation in comment #2 were true, we would have heard about this as a standard practice in celebrity parenting, post-suri. or if it's the first defensive trademarking, we would have heard about people trying to market products with other celebrity baby names attached? I don't know. particularly because of the father's other silly antics since this baby was born, I am inclined to believe this is proactive. and that just makes me sad.

damn. I hate people too.

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