February 13, 2011

We All Live In A Marketing Machine: Maclaren Yellow Submarine

maclaren_beatles_quest.jpg

In the town where this was born
live some branding agencies.
After problems with his wife,
Paul's old band's now licensing.

iTunes first, now Maclaren,
Looking for a sea of green,
And we marvel at the pimping
of their yellow submarine.

Maclaren Quest Stroller, Beatles Yellow Submarine stroller, $275, Beatles footmuff sold separately [amazon via john from wary meyers]
Previously: Imagine all the licensing: John Lennon Baby

6 Comments

I'm unclear on the market for these things. Who is going to buy them?

60 year old IVF patients perhaps?

Which body part do these strollers amputate?

The one I saw at Buy Buy Baby a few weeks back definitely looked like this; http://www.bing.com/shopping/yellow-submarine-stroller-denim/reviews/78D4062CA8D460B35002?q=yellow+submarine+stroller&FORM=CQ


However... upon further inspection, it appears that perhaps, it's still the same. The McClaren site does suggest that the "Chassis" reverses to a "psychodelic" pattern. It's pscyhodelic alright... and quite ugly.

Also, I could try spelling psychedelic properly... but of course, that would be no fun.

i assumed it was intentional.

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