It's been several weeks since Rebel Dad announced his boycott of Pampers for their four-years-and-counting insistence on calling him a mom in all their mailings and marketing campaigns. And guess what, P&G has utterly caved in the face of this massive commercial onslaught.
In a groundbreaking investigation, The New York Times discovered that diaper companies are slowly realizing that dads not only change a diaper now and then, they even buy them occaisionally. And so they threw a celebrity diaper promotional event last week that involved famous dads on "diaper duty."
And while there are still no marketing campaigns, commercials, direct mail, or product designs that acknowledge the existence of dads, Pampers did snag Drew Brees from the New Orleans Saints as a spokesmodel. And then they uploaded a Brees-related video to YouTube.
And as if that weren't enough, P&G even asked Rebel Dad Brian Reid to friend them on Facebook. So if you need Brian for anything, he'll just be out back, soaking in a giant Gunite poolful of his awesome, activist power. Viva la Pampers Revolucion!
Getting Dad To Do Diaper (Buying) Duty [nytimes]
 and yes, it would be important even if I wasn't quoted in it.