One of the biggest annoyances about Honda is seeing the company's cool family-sized wagons and MPVs get totally stiff-armed in the US market.
Take the sweet EU-spec Honda Accord Touring as an example. Even if we don't get the high-tech diesel engine, why don't we at least get the all-wheel drive car? Because the EU Accord is sold in the US as the Acura TSX, and Acura doesn't do wagons.
At least not yet. I don't want to get too excited about Acura Guy's response when Car & Driver asked about bringing the Accord Touring to the US:
"We're closely, closely looking at it," said John Watts, senior manager of Acura product planning. Watts believes that the younger part of the target market for the TSX--specifically the Gen Y portion--might be open to such a variant. "Boomers, and [the older among] Gen X, who had wagons as kids don't want one, but the new kids do," he said.First off, I am not quite sure I get that generational logic, but then why should I? I'm a Gen X'er, and so am contractually obligated to heap resistance and cynical skepticism on any marketer's attempt to assess my demographic.
But even if he'd said, "Totally! We're bringing the wagon! Down with crossovers!" it'd still be 2-3 years before you could actually buy one. So why should I consider a statement as non-committal as "We're closely looking at it," to be anything other than a brushoff?
Or a feeble attempt to add a new twist to the old, "The station wagon is dead!" story? C&D says the upcoming Cadillac CTS and the new, "eccentric [Mercedes] E-Class wagon" are signs of a wagon revival. Never mind that neither of them are here yet.
And then in their rehash of C&D's post, Autoblog just misses the market completely:
Think about the market for a moment. Audi sells lots of wagons, BMW has the both the 3 and 5 Series wagons, Mercedes-Benz has the C-Class wagons and now Caddy has the CTS Wagon. What's missing? Japanese luxury wagons.Uh-huh. Except that MBUSA dumped the C-Class wagon in 2007 [and even the newly announced E-class wagon won't be here until 2011.] And Audi and BMW may sell "lost of wagons," but they also sell 10x more lots of crossovers and SUVs. Also, "Caddy" is unproven. Also, Toyota Venza. And Volvo. And Jetta SportWagen.
So the only real hope I have for an Accord Touring/Acura TSX Wagon is the fact that actual, real-life people seem to care about it. If you're keeping score at home, Acura Dude, please note that ten guys forwarded this post to me Monday, six within the first couple of hours. None of your other products has ever come close.