The comic-sized Wrangler Western Museum Coloring Book is an obvious marketing tool--that was published in 1962 by Custom Comics for my high school buddy's grandfather's company, Blue Bell, which operated textile mills way out in the west-- -ern part of North Carolina, Greensboro.
And while American-made denim has all but disappeared, it's nice to know that the artisans of America's Corporate Coloring Book Industrial Complex are still standing tall, nearly 50 years later.
For some full-size, print & color images from Jim Linderman's collection, head to Dull Tool Dim Bulb.
Museum of Blue Jeans [dull tool dim bulb]
