July 21, 2009

Joey, Do You Like Coloring Books About Cowboys?

wrangler_dimbulb.jpg

The comic-sized Wrangler Western Museum Coloring Book is an obvious marketing tool--that was published in 1962 by Custom Comics for my high school buddy's grandfather's company, Blue Bell, which operated textile mills way out in the west-- -ern part of North Carolina, Greensboro.

And while American-made denim has all but disappeared, it's nice to know that the artisans of America's Corporate Coloring Book Industrial Complex are still standing tall, nearly 50 years later.

wrangler_dimbulb_2.jpg

For some full-size, print & color images from Jim Linderman's collection, head to Dull Tool Dim Bulb.

Museum of Blue Jeans [dull tool dim bulb]

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